I hope you’re online, especially now with COVID 19. Today I’m giving you online profile tips for mature women (like you!) who are looking for a real grownup man.
These tips come directly from a man who has been online on and off for quite some time. I can vouch that “LM” is an incredibly smart, kind, generous man who is looking for the real deal. He’s the guy YOU want to meet. (As a note we think he may have found his One.” Fingers crossed for him.)
Stay safe and well, my friend.

As we get older it becomes harder and harder to meet people the way we used to. Connecting through school, mutual single friends, etc. just doesn’t seem to work the way it did when we were in our twenties and thirties. That leaves many of us with only one option…
the deeply flawed, tumultuous, seemingly irrational world of online dating. The sooner we can accept this unpleasant reality, the sooner we can move onto finding a life partner.
Who am I? I’m just a random guy trying to accomplish the same thing you are, finding a life partner. I have no credentials other than experiences and ideas formed from being on the other side of the computer screen from you. With that disclaimer, let’s roll.
Finding a person that brings you immense happiness for decades is pretty heady stuff. Doesn’t finding them warrant an effort that reflects that? Shouldn’t preparing your profile justify more effort than picking out your next set of kitchen cabinets?
Online dating is driven by your profile the foundation of which is, first and foremost, your photos. They drive everything. When somebody relates to your pictures, then and only then, your essay comes into play.
Before we start, let’s step back, take a breath, and put the magnitude of your end game into context.
You may very well live another 40 or so years. Finding a person that brings you immense happiness for that many decades is pretty heady stuff.
Doesn’t finding your lifetime mate warrant an effort that reflects that? Shouldn’t preparing your profile justify more effort than picking out your next set of kitchen cabinets?
I come across a lot of profiles where it was clear very little effort went into them. The message that sends to me as a guy is that the search and a relationship isn’t that important either (and usually after meeting that ends up being the case).
Bp note: See…relationship-minded men aren’t that different from you!

If your pic doesn’t catch somebody’s interest, they’ll never even get to your essay. It’s vital to choose it and the other interior images carefully.
I strongly consider having them done professionally.
Aim for posting at least five images.
Keep taking pictures until you get those with a natural smile or laugh. A typical professional photoshoot will require several hundred photos to get half a dozen great ones, so be patient and picky.
Have one full body shot directly facing the camera (standing in front of your bike for example). This is crucial. Trust me, guys have a huge range of what they find attractive so just put yourself out there, you’ll turn on a bunch of guys.
Don’t believe me? I know you don’t. Go into any public place and you’ll find dozens of women that look just like you that are clearly happily coupled. Actually, you’re probably even hotter and more charming than them and their husbands just got lucky.
One more thing: Rotate your profile picture every couple/few months. Maybe sooner if you’re not getting profile views.
Did I mention the photos should show you with a natural smile or laugh? (Bp note: YES! SO important!!)
Trust me, guys have a huge range of what they find attractive so just put yourself out there, you’ll turn on a bunch of guys.
If somebody opens your profile they’ll move on to the essay. You want to put yourself in the position where you are attracting the right men and doing the screening, the cutting.
What you don’t want is for a guy to read your profile and screen himself out. How long does it take to hit the delete button? Half a second? Don’t worry about having too many people contacting you.
I’m a maverick in that I view the profile has having only two purposes:
Bp note: I don’t agree 100% with LM here. You may have limited time and/or emotional energy so you may not want to spend a lot of time screening. I’m a proponent of having any super-major dealbreakers expressed in a positive way. For instance, if a guy loves Trump and you don’t want to date him, let him know enough about your beliefs/values to allow him to self-select out.

If you’re one of Bobbi’s clients or readers, you likely want a deeply committed long term relationship.
Put that out there early, often, without apology and lay it down…. hard. You’re not looking for friends, hiking companions, or dinner companions. Don’t hesitate to let them know.
BP note: A man like LM really wants to know this! He told me that it’s the first thing he looks for since he’s had situations where he had feelings for a woman only to find out she just wanted to fool around. (Yes, there are women like that out there. It’s not just men.)
Psychology 101 tells us that you’ll get be a lot more successful if you spend your time telling the reader what you can do for THEM as opposed to what you want them to do for YOU. What would a great life with you by his side look like?
Paint a picture.
For example, “I’ll have your back no matter what life throws your way”. Not, I need you to be 6’5” tall, totally ripped, and wow me 24/7.” Again it goes against convention but I don’t recommend putting anything along the lines of “I’m looking for a guy who is….” Just don’t. Nothing positive will come of it.
The only exception is “I’m looking for only one thing in a guy and that’s somebody that wants a long term relationship and is committed to making it a priority”.
If a great guy reads your profile what does he get out of it? What would a great life with you by his side look like? Paint a picture.
Don’t write what you think a guy wants to hear. Give a sense of what your personality is really like.
Quirks and failings can be very endearing, attractive, and humanizing. Comments like, I’m a terrible parallel parker, I snort when I laugh, I change my mind 1000 times a day are hilarious.
Lay your true self out there with complete self-acceptance.
Don’t hide, apologize for, or cover up who you are.
Do you spend your Friday nights doing nothing but watching Bravo? If so, then don’t fudge and say you’re salsa dancing until 1am. There are a million guys, totally exhausted after a long day of work that would be thrilled to be sitting next to you on that couch drinking a cold beer.
I’m also going to go against common convention and recommend against getting into character traits, either yours or your potential partner’s.
Discussing things like loyalty, integrity, etc. is pointless, a total waste of ink. Why? As vital as this is, we all know that actions, often over long periods of time, are far more telling than words.
If you write,” I’m looking for a guy with integrity” do you honestly think somebody is going to say, “Wow, what a shame. I was going to write to her but I’m a cheater, totally devoid of integrity, so now I won’t.” Of course not.
Quirks and failings can be very endearing, attractive, and humanizing.
BP note: I have even more great tips here: How to Attract Men You Like…profile tips for mature women like you.

Here are some common comments in profiles that quickly have me hitting the delete key:
“I’m not sure about this online dating thing but thought I’d give it a try.”
“Let’s meet and see if there’s chemistry. It’s either there or it isn’t.” Bobbi loves that one too. [sarcasm – she hates it]
“No losers, posers, players, cheaters, etc.”
“Let’s start as friends and see if anything happens from there.” Or…closely related, “I need to take things slowly” Translation? I’m emotionally unavailable/terrified of emotional closeness and if you’re really open to falling in love with the right person, move on.
“I need to laugh. You need to make me laugh.” (Bp note: Stop expecting this. It’s not his job!)
“See if you can keep up with me.” Being active is fine but don’t sound exhausting in an attempt to impress.
“My kids are my number one priority” gives the impression that the guy won’t be a priority in your life. Of course, everybody loves their kids. But who doesn’t want to be a priority to their life partner? Just leave this out.
If you write,” I’m looking for a guy with integrity” do you honestly think somebody is going to say, “Wow, what a shame. I was going to write to her but I’m a cheater, totally devoid of integrity, so now I won’t?”
“My friends describe me as (fill in the blank…. funny, loyal, kind).” Thunk! That’s the sound of your reader’s head hitting the keyboard.
“I’m happy and don’t need a relationship. If it happens, it happens, if it doesn’t it doesn’t.”
“I’m actually 55. I put 48 down to get better search results.” Sadly, the more sinister version of this is flat out lying about your age. Unfortunately, I’ve found about a third of the women online do this. (Bp: Some of my clients insist on lying about their age. if you have to, do it this way. Better yet, just don’t lie.)
1. Don’t be afraid to message guys first. Three of the four women I’ve dated since my divorce made the initial contact.
2. Dating is super hard for all of us but the prize is worth it in the end.
And one last thing from me:


med says:
By the laundry list of nitpicks over profile content here, I can see why “LM” is still single. Not everyone can express themselves like Ernest Hemingway in written prose. Those generic statements are all some shy or people not particularly skilled at writing can come up with. You may just have to make a little effort to earn more than the superficial descriptive fluff with them. And that’s ok. You are literally asking they market themselves to you in a contrived fashion with photos that don’t represent their every day life and a sales pitch of what’s in it for you, instead of just telling who they are. And you wonder why so many people are disappointed when the person that shows up for the date is nothing like what they thought they met online?? Online profiles are just a peek into who you might be coming across. It’s up to us as human beings to interact and figure the rest out. I’m old school. I don’t do much texting or writing to get to know someone at first. Face to face interaction of bust. You can use the other methods after you’ve gotten to know them in person. Almost everything you mention here would be a significant turn off to me and I would delete. I don’t want to see professional modeling shots. I want to see you in your ball cap at the game with your kid and a 5 o’clock shadow. Becuase this is the person I will likely wake up to 6 days a week if I end up with you. I don’t want to hear what you will do for a stranger, it sounds desperate and wierd. I want to hear about YOU as a person, so I can decide if I want to try to get to know you more. I’m not looking for a cheerleader or servant. I found my first husband online 20 years ago when online dating was in its infancy and was still pretty taboo. I got pretty good at it and had many dates & found my match. So I thought. Never thought I’d be single again at 50, but here I am. From my personal experience back in the day and now again another year at it, my best encounters always turned out to be where I posted NON-glamour shots and my date was thrilled when I showed up looking better than my pics. I’m not a super model, but I’m an attractive woman and looks have never been much of an issue with online dating for me. I always get greeted with a big smile and “wow you are even prettier than your pics”, when I show up to a date. I take casual pics so they can see what I look like doing normal every day things because this is what they are going to get if we end up together. I’m not going to be doing glamour shot make up ever day for you, so get used to what I look like without it. And love it when I do get dressed up once in awhile. I would much rather if someone is not content with my every day appearance that they click past my profile now, than they ghost me after 3 weeks of seeing me having to live my not so glamourous life. The point of my pics are so they can get a general idea if I am their type or not. I’m an athletic petite brunette. If they like 6 foot voluptuous blonds, then at least my pics will help them make the right decision about what they are looking for. I’m not trying to look better, younger, sexier or more sophisticated than I am in every day life just to get attention of strangers on the Internet. I have also found that some of the worst or sparse written male profiles have turned out to be some of the most fun & interesting men I had the pleasure to meet. Many cases they were considerably more handsome/masculine in person than their pics too. Why? Because people who have fun & interesting personalities and lives spend the bulk of their efforts living their lives, not obsessing over contrived internet profiles or trying to take pictures that don’t accurately represent them on a day to day basis.
A man’s masculinity is his most attractive feature, just as a woman’s femininity is hers. No matter what you write or how many hours you spend with a photographer, it will never accomplish what 30 seconds of a woman hearing your deep masculine voice, or catching a glimpse of your confident crooked smile in person will instantly to do to her pulse rate. And I believe the same goes for a man. No matter how great of an angle or good your make up is in the glamour shot, nothing will get his heart racing like a whiff of your pefume, the flash of your baby blues of the jiggle of your bum as you walk up the steps in front of him.
Bobbi Palmer says:
Yah, penpals are a waste of time and emotional energy, girlfriend. If you’re only attracting these guys then you need to work on your profile. Here are more tips: https://datelikeagrownup-com.mystagingwebsite.com/online-dating-profile/ Bp
Pen Pal says:
A big problem I had when I used to online date. The only men willing to contact me lived hundreds if not thousands of miles away. We wound up emailing, texting, occasionally talking on the phone but never meeting.
Is there any way to move beyond being a penpal or facebook friend? Maybe find someone within driving distance?
Bobbi Palmer says:
Hi Tiffany, Be sure you’re sharing some “real” things about yourself: your values, beliefs, dreams, relationships, important lifestyle choices. It concerns me that he’s already talking marriage and you’re talking a lot about sex. (I assume that’s what you mean by flirting.) Get off that topic to some grownup ones. Learn some meaningful things about him and share about yourself. That’s the right direction. Bp
Bobbi Palmer says:
Hi “I”. You know, I don’t have a lot about LD relationships and I should! I’ll write about it soon. About BLM, Thank you for letting me know you see and appreciate my public stand. I feel like it’s my responsibility. It’s unfortunate that we feel we require courage in order to stand up for the equal rights of all human beings. WTF, right? So glad you’re here with us. Bp
Tiffany says:
Hi Bobbi,
Thank you for your great advice. I am divorced and have been dating, have been in one relationship that didn’t last a full year. I have went back to online dating. I have met someone and we have great chemistry, we live out of town (3 hours away), he never been married and no kids. I have one child. He’s already made it clear he wants to get married. Since we got off the dating app, we have talked, text and facetime (combo) daily. There is clearly a sexual connection too, we have close to a 10 year age difference. We have already talked about seeing each other. I want to make sure things are progressing in the right direction and not just a direction of sex. I am a Ms. Smarty Pants, how can I be more mindful in my conversations with him to not be so flirty.
Thank you for all that you do,
Tiffany
Bobbi Palmer says:
Thank YOU, Tom, for letting me know how you feel and what’s been happening with you. I’m happy to know that my work helped you. We really aren’t that different after all, are we? One warning: be cautious in how fast you judge the “type” of woman youre dealing with. Remember to DISCOVER, DONT DECIDE. Gather enough info to make a fair and whoe-hearted decision, ok? BTW, what part of Ireland are you in? I have a few private coaching clients there. 🙂 Bp [1359]
Tom says:
Hi Bobbi,
I came across your website purely by accident when googling “Are 47 year old men too old to date” as I have been having a horrible time with online dating. I live in Ireland so I don’t have as large a pool of possible dates as your clients.
I just want to say thank you, thank you , thank you. I was completely starting to think I am too old, too boring and too unattractive for the women looking to date until I started reading your articles.
The femitypes article is pure gold dust, not just for your lady clients, but also for us men. I had been on POF and never have I felt so low as a man and was about to just give up. I saw you recommended bumble in one article so I tired it.
Armed with knowledge from your articles I was able to see the different Femitypes easily and have avoided them. I did make a connection with one lady 52 years old and she seemed nice in her profile, but after texting she was the “Wow me woman” and I was not disheartened as like previously when she ghosted me.
Most importantly I don’t feel like a reject anymore and realise I just haven’t met a grown up dater yet.
Thank you so much and keep up the good work.
l says:
Can you offer a part of your blog that shows what a LONG DISTANCE relationship look s like when it’s going well.
2. Thanks for your stand on BLACK LIVES MATTER. you are one of the few white coaches who chose to do that Bobbi. And your photos of more folks of color is a picture that allows me to refer you a lot to others. Some of the racism (leave out) of these master mind, miracle folks is unconscionable. SO KEEP UP your point of view. You are bold and take a stand! Appreciated.
Bobbi Palmer says:
A lot of women are liking Bumble.
Anonymous says:
What dating apps do you most recommend Bobbi?
Bobbi Palmer says:
Yes, biologically fertile women are very attractive to men. However, through evolution and maturity, they learn to look to their intellect and other forms of decision-making. Here is an article I think will help you: https://datelikeagrownup-com.mystagingwebsite.com/the-difference-between-dating-men-and-boys/
Let go of two things: 1) your story that has you comparing yourself with others, and 2) those myths about older men.
And, girlfriend, I was never “that chick” either. And yet I attracted a wonderful man! So have millions of other women your age! So dont’ give up on finding love or online dating.No way! You have some things to learn. Check out this program. You need it girlfriend. It will help you immensely!! https://www.flourishtogether.com/catalog/fromonlinetoinlove.html?s=11912 To love…Bp
Bobbi Palmer says:
I lived in the US most my life and now live in Mexico. So I can’t speak to your culture there. What I can remind you is that you Only Need ONE man! Put yourself out there honestly. Don’t hesitate to be really clear that you are looking for marriage/LTR…whatever is the truth. The wrong guys will pass you by. That’s a good thing, right? And the men looking for the same will stop and look. Best, Bp
Bobbi Palmer says:
That’s great, Mecheal. Yah, good advice here. Keep doing these tweaks to get to Your One, my friend. He’s waiting for you. Hugs. Bp
Mecheal says:
Hi Bobbi, thanks to LM and you for sharing this piece. It inspired me to revamp my dating profile and renew the sub for another month!
Rachel says:
Hi Bobbi.
Going through the change and feel unattractive.
I’ve read a bunch of science articles about how men only want fertile women even if they don’t want kids since they need a certain level of estrogen and progesterone to feel attracted. My own body bothers me because it’s old.
I hear stories (like yours) about how some men marry older women. How can I attract one now when I failed in my twenties? Do men grow less picky as they age?
I never have been that hot, giggly blonde all the guys craved when there were single men my age around. Now they’re spread all over and I’m debating how risk averse I am. Quit online dating due to the instability and pointlessness. Risk averse.
Do men want different things at fifty from when they were twenty? I have changed in my preferences. If so even I might have a chance.
Anne says:
I’m finding it hard to gauge the line between ‘My life’s good but it would be so much better with a man’ and ‘I really want to be with a man’. I’m in the UK, where so many of the profiles I read (men in their 60s or above) are along the lines of ‘I’m an ordinary man who wants to go out with a nice woman, no drama, definitely don’t want to get married again’. If I dismiss them, or they me, the numbers go down considerably! I’m not sure we have such a culture of reflection and learning around relationships over here.
terry says:
Thanks!
Bobbi Palmer says:
Oh and one more thing: If we’re talking about the men I help women meet, I strongly disagree that most are dumb. And is a dumb man your type anyway?? His is dumb advice. Bp
Bobbi Palmer says:
Mary, I mean I don’t agree with that coach. You read what the man said here. He is a smart grownup man. He considers it lying. Bp
Mary says:
What do you mean by do it this way when lying about your age?
I had a male dating coach look at me and say I should shave a few years off He said men are dumb and I might miss someone who would be good for me